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Arkansas > About the Chapter

Arkansas Chapter of ASTD

About Our Chapter

The Arkansas Chapter of ASTD was charted in 1973.  Over the years, many of the leading HRD practitioners in Central Arkansas have been members, or officers, of our chapter.  The chapter sponsored a sub-chapter in North West Arkansas in 1989, which is now a thriving chapter. 

For more information about our chapter history, click on "Arkansas ASTD History."

Vision and Mission

Our Vision:

To be the Workplace Learning and Performance Leader in Central Arkansas.

Our Mission:

To connect people and resources in the field of Workplace Learning and Development to provide personal and professional development opportunities.

Strategic Goals:

Membership - Create value-added

Increase membership by 20 new members.

Retain 75% of current members.

Involve 20% of membership in committees.

Survey members two times, increasing membership satisfaction by 33%.

 Marketing - Provide clear, timely and focused communication using appropriate tools.

      Develop and maintain Chapter portal.

Effective Internal Communication.

o  Newsletters

o  Emails

o  Portal

External Communication

o  PR in the media

o  Marketing our Mission

Community Service

Partnering with other Professional Organizations

 Manage Chapter effectiveness

       Perform Risk Management Assessment.

Meet 100% Core requirements.

Investigate and pursue National awards.

Improve financial stability.

Implement Succession Planning.